Ankita G.

About Ankita G.

I am a dynamic marketer helping businesses establish a digital footprint that translates into sales.Google and HubSpot certified marketer with 8+ years of experience, I help B2B companies position their products efficiently through relevant messaging and GTM strategies to accelerate demand/lead generation and conversion.My expertise lies in deploying analytics to craft cohesive, conversion-focused marketing strategies. By diligently managing budgets and resources, I have consistently ensured a positive return on investment for my previous employers. Working within a dynamic digital marketing environment, I have successfully catered to numerous clients, honing my skills in understanding market dynamics, identifying target audiences, and swiftly grasping client business requirements on a global scale.Data is the key to marketing success in today\'s rapidly evolving digital landscape. As a result, I maintain a vigilant eye on analytics, promptly recognizing and discarding ineffective ideas while optimizing promising ones for maximum efficiency. I believe in Fail Fast and Learn Fast.• Proficient in A/B Analysis, web analytics, Google Analytics, Omniture, PPC, SEO, and SMM, adeptly guiding leads through the marketing funnel.• Led teams to achieve remarkable success in product launches, market penetration, and customer retention initiatives.• Developed, executed, and refined retention marketing strategies, driving cross-sell/upsell opportunities and enhancing key performance indicators such as DAU, WAU, and MAU.• Pioneered innovative approaches to segment potential customers and establish effective communication channels, conducting quick-test pilots to ascertain optimal tactics for driving relevant user traffic. I also adeptly prepared and aligned communication briefs for creative adaptation and deployment.• Proficiently measured and reported the performance of Marketing Campaigns, meticulously assessing their success against predefined goals, including ROI, KPIs, and ROAS.• Implemented diverse marketing models, leveraging in-depth analysis at various marketing funnel stages to optimize customer engagement and drive growth.

Experience

1. Senior Product Marketing Manager

   iSOCRATES Inc.

   Sep 2025 — Present · Bangalore Urban, IN

   Established foundational Marketing SOPs across GTM planning, campaigns, content workflows, and sales alignment to improve execution consistency and speed.• Refined product positioning, core messaging, and audience targeting to sharpen differentiation and align with high-intent buyer segments.• Designed and operationalized a repeatable webinar framework and playbook aligned to ICPs, pipeline goals, and conversion tracking.• Built competitive battlecards and sales scripts to strengthen discovery, objection handling, and value-based selling.• Narrowed ICP focus and market scope to prioritize high-conversion segments, accelerating deal velocity and reducing sales cycles.

Education

• The Bhawanipur Education Society College

  Bachelor of Commerce (B.Com.)finance honors, Accounting and Finance

  2007 — 2010

• Brock University

  Master of Business Administration - MBA, Marketing

• The Institute of Chartered Accountants of India

  chartered accountancy, Accounting and Finance

  2012 — 2017