Ankita Dhawan
Director, Strategy & Insights @ Boll & Branch
- Role
- Director, Consumer Strategy & Insights at Boll & Branch
- Location
- Brooklyn, NY, US
- LinkedIn followers
- 500 followers
Experience
Director, Consumer Strategy & Insights
Jun 2023 — Present · New York, NY, US
Cross functional partner and thought leader to virtually all team leads within the company: spanning retail, E-Comm, performance marketing, product and more to provide insight into new and existing customer behavior - Owns and develops all performance reporting across the business (i.e. CPA, Traffic, CVR, LTV, sell-through) to identify opportunities and challenges and then work with key stakeholders to address - Lead of all qualitative customer research such as focus group design and execution as well as ad-hoc surveys to glean insights for future product launches and brand positioning- Works closely with executive leadership on long range planning for customer growth and performance - Key lead in retail expansion strategy, helping identify optimal locations via TAM, demographic, LTR, traffic, PNL estimates and more- Oversees three direct reports
Education
Colby College
Bachelor of Arts (B.A.), International/Global Studies
Skills
- English
- Data Analysis
- Microsoft Powerpoint
- Digital Strategy
- Microsoft Excel
- Powerpoint
- Hindi
- Google Analytics
- Snapchat
- Research
- Italian
- Salesforce.com
- Strategic Consulting
- Luxury Brand Marketing
- Market Research
- Social Media
- Digital Marketing
- Customer Relationship Management (Crm)
- Public Speaking
- Digital Media
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