Ankita P.
Business Head – SaaS & Performance Marketing | B2B & Enterprise Sales Leader | Global Market Expansion (EMEA | MENA | APAC) | AdTech | MarTech | Affiliate Growth & Ad Sales Expert
- Role
- Business Head at Virus Positive Technologies
- Location
- Gurugram, HR, IN
- LinkedIn followers
- 500 followers
About Ankita P.
Currently leading as Business Head at Visible Performance Technologies, with expertise in…
Experience
Business Head
Aug 2024 — Present · Gurugram, IN
I help brands save millions in ad fraud losses, reduce CAC waste by up to 40%, and maximize ROI. With deep expertise in Adtech & Martech, I work with global brands to ensure their ad spend reaches the right audience—not fraudsters- 33% of internet users click on paid ads—I ensure they land on your brand, not fraudulent sites- Partnering with top brands across the US, UK, India, and Israel to safeguard millions in ad spend- Proactive fraud detection = 24/7 brand safety + higher ROAS- Spearheading B2B sales strategies, driving brand awareness & business development- Connecting with Advertiser, Affiliate networks & Agencies to shape the future of performance marketing protection.
Education
National Institute of Technology Jamshedpur
Masters
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