Ankita Mathur
Strategist at Creativeland Asia
- Role
- Strategist at Creativeland Asia
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Ankita Mathur
I work in brand strategy, but beyond the briefs, I care about what work does, not just…
Experience
Strategist
Mar 2024 — Present · Mumbai, IN
National Planner reporting directly to the Co-Founder.• Co-led a brand positioning workshop for a century old legacy Indian FMCG brand to chart its next phase of national growth• Wrote award-winning cases recognized by the Economic Times Sharks and Afaqs• 100% pitch conversion rate (JioBlackRock, Hero MotoCorp, and Contraband, a fragrance brand by Ananya Birla)• Built a case for adopting a regional GTM strategy for a global QSR brand, rooted in cultural behavior and presented to their Global CMO, which was rolled out
Education
SYMBIOSIS INTERNATIONAL UNIVERSITY
B.A Liberal Arts, Mass Communication/Media Studies
Podar International School, Mumbai
International Baccalaureate Diploma Program , High Level English Literature, Business Management, Economics. Standard Level Math, Biology, French
2016 — 2017
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