Ankita Srivastava
Content Strategist | Brand Voice & SEO | Helping SaaS & D2C Brands Grow
- Role
- Assistant Manager at Genpact
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Ankita Srivastava
5 years ago, I started with words. Today, I work with systems, strategy, and outcomes.I\'m a Content Strategist with 5 years of experience helping SaaS and D2C brands build content that reads well and performs. From Zensciences to Gradeup to Genpact, I\'ve worked across B2B and B2C, building editorial engines that drive organic growth, brand clarity, and audience retention.What I actually do- Build content strategies that align with business goals- Develop brand voice frameworks that make every piece of content instantly recognisable- Use SEO and GA4 data to turn content performance into decisions- Leverage AI tools to scale output without losing the human edge that makes content connectI\'ve written blogs, scripts, ad copies, emailers, social content, and video scripts. But the work I\'m proudest of is when content directly moved a metric, be it organic traffic, retention, or conversion.Currently at Genpact as an Assistant Manager and actively exploring senior roles and consulting projects.If you\'re building a content function that needs to prove its ROI, let\'s talk.
Experience
Assistant Manager
Oct 2025 — Present · Bengaluru, IN
Education
University of Lucknow
Bachelor's of Computer Applications
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