Ankita Singh
Data Analyst | Excel | SQL | Logistics Regression | Linear Regression | Python | Pandas | NumPy | Power BI | Tableau | Scikit-learn
- Role
- Marketing Manager at Macflow Engineering Private Limited
- Location
- New Delhi, DL, IN
- LinkedIn followers
- 500 followers
About Ankita Singh
Data Analyst with experience working on operational and business datasets to generate actionable insights and support data-driven decision making. Experienced in analyzing large datasets of over records to identify customer behavior patterns, product performance trends, and operational insights.In my current role, I perform exploratory data analysis (EDA), data cleaning, and KPI monitoring to improve reporting accuracy and operational efficiency. I developed automated Excel dashboards to track key performance indicators and reporting metrics, reducing manual reporting effort by approximately 30–40%. I have also conducted customer segmentation and campaign performance analysis, helping improve marketing engagement by nearly 12%.My technical expertise includes Python, SQL, Excel, Power BI, and Tableau, which I use for data analysis, visualization, and reporting. I have applied these tools across several analytics projects including bike demand prediction using regression models, IMDB movie data analysis using SQL queries, and employee retention prediction using logistic regression.Currently pursuing a Data Science program from Bangalore, I am focused on strengthening my skills in analytics, machine learning, and data-driven problem solving. I am interested in applying data analysis techniques to transform complex datasets into meaningful business insights.Technical Skills: Python | SQL | Excel | Power BI | Tableau | Data Visualization | Exploratory Data Analysis | Machine Learning
Experience
Marketing Manager
Macflow Engineering Private Limited
Aug 2022 — Present · Delhi, IN
Conducted product demonstrations and educated clients on new product developments to enhance awareness and adoption.Prepared detailed data reports for management, improving visibility into product performance and customer behavior.
Education
Bundelkhand University (BU), Jhansi
Bachelor of Technology - B.Tech, Biotechnology
International Institute of Information Technology Bangalore
Postgraduate Degree, Data science
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