Ankita

Digital Manager at Glenmark for La Shield & D’Acne

Role
Digital Manager at Glenmark Pharmaceuticals
Location
Mumbai, MH, IN
LinkedIn followers
500 followers
Information TechnologyView LinkedIn profile

About Ankita

As a results-driven digital marketing and media professional with over 5 years of experience, I specialize in media planning, digital strategy, performance marketing, and brand growth across FMCG, real estate, and luxury sectors. Currently leading media planning for L\'Oréal India at Wavemaker (GroupM), I manage ₹50Cr+ in annual digital media spends, executing full-funnel, high-impact campaigns that drive awareness and performance.My expertise includes: Digital Media Planning & Buying – Strategically allocating budgets across Google Ads, Meta, Amazon DSP, Flipkart PPC, and Nykaa CPAS for optimal ROI. Programmatic & Performance Marketing – Leveraging Teads, InMobi, MCanvas, and other innovative platforms to enhance targeting beyond traditional ecosystems. E-commerce & Retail Media – Optimizing campaigns on Amazon, Flipkart, and direct partnerships with platforms like GPay, Paytm, CRED, driving 2X revenue growth. SEO & Content Marketing – Partnering with Vogue, Cosmo, Elle, and other top publishers for impactful brand storytelling and high-visibility content marketing. Social Media & Engagement – Scaling audience reach through growth strategies, influencer collaborations, and engagement-driven campaigns. Data-Driven Decision Making – Utilizing analytics, A/B testing, and consumer insights to refine strategies and maximize efficiency.Beyond work, I am passionate about brand storytelling, emerging ad tech, and crafting impactful marketing strategies that resonate with audiences. I thrive in fast-paced environments, collaborating with cross-functional teams to deliver outstanding results.Let’s connect and explore how we can drive innovative digital marketing success together!

Experience

  1. Digital Manager

    Glenmark Pharmaceuticals

    Jul 2025 — Present

Education

  • Kishinchand Chellaram College of Arts Commerce and Science

    BSc, Life Science and Bio-Chemistry

    2013 — 2016

  • Government Law College, Mumbai

    Post Graduate Diploma Course, Intellectual Property Law

    2017 — 2018

  • iFEEL - Institute for Future Education Entrepreneurship and Leadership

    MBA PGDM, Marketing

    2018 — 2020

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Ankita — Digital Manager at Glenmark Pharmaceuticals in Mumbai, MH, IN | Unifers