Ankita Roy

About Ankita Roy

As a Product Manager, I thrive at the intersection of technology, business, and user experience. With a background spanning product strategy, competitive analysis, and go-to-market execution, I turn insights into impactful products that resonate with customers and drive business growth.I love decoding market trends, translating complex challenges into intuitive solutions, and ensuring that every product decision aligns with both business goals and customer needs. Whether it\'s defining product roadmaps, enabling sales teams, or driving adoption through data-driven strategies, I bring a blend of analytical rigor, creativity, and cross-functional leadership to the table.Passionate about AI-powered integrations, scalable platforms, and user-centric innovation, I believe that the best products aren’t just built—they’re crafted with intention, insight, and collaboration.

Experience

1. Product Manager Gtm

   IBM

   Oct 2023 — Present · Bengaluru, IN

   Led go-to-market strategy for major product releases, driving adoption and engagement-Conducted market research and competitive analysis to refine product positioning and messaging-Developed sales enablement content (one-pagers, battle cards, training guides) to highlight product value-Supported AI-powered service integration into hybrid platforms, contributing to roadmap strategy-Partnered with engineering, marketing, and sales for successful product launches.

Education

• Apeejay Institute of Mass Communication

  PGD, Advertising and Marketing Communication

  2017 — 2018

• Christ University, Bangalore

  Bachelor's degree, Journalism, English and Psychology

  2014 — 2017

Skills

• Editing
• Microsoft Word
• Research
• Public Speaking
• Powerpoint
• Microsoft Excel
• Ibm Spss
• Social Media
• Management
• Marketing
• Microsoft Office
• Adobe Photoshop