Ankita Kumari

CRM Specialist - Push Notification, SMS, RCS, Whatsapp, In-app Notification! User Engagement & Retention | Execution

Role: Senior Marketing Analyst at PayU
Location: Bengaluru, KA, IN
LinkedIn followers: 500 followers

Advertising & MarketingView LinkedIn profile

About Ankita Kumari

Retention Marketing Specialist with almost 4 years of experience driving customer engagement and loyalty through data-driven B2B and B2C campaigns. Proven expertise in creating and executing impactful retention strategies across multiple channels, including push notifications, in-app messaging, WhatsApp, SMS, RCS, and IVR. Skilled in customer journey mapping, campaign automation, and performance optimization to improve retention revenue and maximize ROI. Adept at cross-functional collaboration and leveraging insights to enhance product communication. Committed to continuous learning and staying current with evolving marketing trends and technologies.

Experience

Senior Marketing Analyst
PayU
Sep 2023 — Present · Bengaluru, IN

Education

SRMIST, Kattankulathur, Chennai ,Tamil Nadu
Master of Business Administration - MBA, Marketing/Marketing Management, General
DAV Schools Network
Intermediate, Business/Commerce, General
Sri Arvind Mahila College - India
Graduation, Accounting and Business/Management

Contact information

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Work email
•••••@payu.com
Personal email
•••••@•••••.com
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Current company

PayU

Financial Services · 3.4K employees

Global reach, local expertise: we combine the best of both worlds to reshape the future of payments and fintech to build a world of unlimited possibilities. We successfully bridge the global and local gap by supplying ultimate global payment coverage with extensive local expertise and support. Our vision is to create a world without financial borders where everyone can prosper. Thus, we strive to shape the payment industry of tomorrow to support global financial inclusion. As the payments and fintech business of Prosus- a global consumer internet group and one of the largest technology investors in the world- we are a leading online payment service provider operating in 50+ high-growth markets, dedicated to creating cutting-edge financial services tailored to the needs of over 450,000 merchants and millions of consumers. Focused on empowering people through financial services and creating a world without financial borders, we have set out to be one of the most prominent investors in the Fintech space, with investments totaling over $1 billion to date. We deploy more than 400 payment methods and PCI-certified platforms to process approximately 10 million payments daily. As a Fintech innovator, we develop cutting-edge technologies to ensure that merchants benefit from the highest approval rates and can optimally expand their global reach.

payu.com

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About Ankita Kumari

Experience

Senior Marketing Analyst

Education

SRMIST, Kattankulathur, Chennai ,Tamil Nadu

DAV Schools Network

Sri Arvind Mahila College - India

Find verified contacts for anyone on LinkedIn