Ankita Joshi

About Ankita Joshi

Accomplished marketing director with over a decade of experience in the field, currently leading strategic initiatives at OptCulture. I have a proven track record of designing and implementing targeted promotional campaigns that not only engage prospective and existing customers but also significantly boost lead generation efforts.My current role involves comprehensive oversight of the marketing, and inside sales activities ensuring alignment with broader marketing strategies and business objectives. My proactive approach extends beyond core responsibilities, enabling me to develop and refine operational frameworks to enhance organizational efficiency and workflow.

Experience

1. Product Marketing Manager

   FieldAssist

   Nov 2024 — Present

   My role as a Product Marketing Manager at FieldAssist bridges product innovation and market success. I devise go-to-market strategies, collaborating with sales, customer success, and product teams to address diverse business needs. From crafting compelling sales enablement materials like demos, presentations, and case studies, to driving impactful GTM campaigns and product launches, my focus is on delivering value to both customers and the organization. By leveraging competitive intelligence, defining ideal customer profiles, and creating thought leadership initiatives, I ensure FieldAssist’s solutions stand out in the SaaS space. It\'s a dynamic role where strategy, creativity, and collaboration converge.

Education

• Indian Institute of Management, Kozhikode

  Advanced Marketing Strategy & Analytics

  2020 — 2021

• H. L. INSTITUTE OF COMMERCE

  Bachelor of Commerce (B.Com.)

  2011 — 2014

Skills

• Customer Service
• Adaptability to a New Atmosphere
• Public Speaking
• Research
• Interpersonal Skills
• Microsoft Excel
• Powerpoint
• Marketing
• English
• Leadership
• Team Management
• Social Media
• Microsoft Office
• Microsoft Word