Ankita Girap
Marketing Team @Nykaa
Mumbai, MH, IN
EMAILS
MOBILE NUMBERS
+91 *********19
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WORK HISTORY
Feb 2025 — Present
Marketing Team @Nykaa
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Mumbai, IN
Designed and optimized 20+ multi-channel user journeys (Email, Push, SMS, WhatsApp, In-App), driving uplift in engagement and repeat rates. Improved Nykaa PRO onboarding by 22% via targeted flows. Boosted PRIVE loyalty engagement and repeat for consumables through replenishment triggers. Leveraged A/B testing (Intellinode) to enhance journey performance.
EDUCATION
2017 — 2020
Bhavans College
Bachelor's degree
2020 — 2022
University of Mumbai
Master of Business Administration - MBA
ABOUT ANKITA GIRAP
I am a growth marketer who loves turning data into scalable marketing strategies. …
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