Ankita Dixit
Media Activation Manager @ WPP Media
- Role
- Media Activation Manager at WPP Media
- Location
- Gurugram, HR, IN
- LinkedIn followers
- 500 followers
About Ankita Dixit
Dynamic Media Activation Leader with 8+ years of expertise driving ROI-focused digital…
Experience
Media Activation Manager
May 2023 — Present · Gurugram, IN
Led a $5M+ digital strategy for high-value clients, improving ROI by 25%via brandformance.•Designed and executed performance and engagement campaignsacross Display, YouTube, DV360, PubMatic, and programmatic partnersacross APAC and EMEA.•Drove performance through A/B, multivariate, and incrementality testing(Channel Expansion, Topics API, MMT, CLS, GA4 remarketing).• Leveraged ADH for privacy-safe insights and advanced attribution.•Led and upskilled a team of five; trained more than 20 executives, developed SOPs, and onboarding resources.• Built real-time dashboards with analytics, cutting reporting time by 50%.•Partnered with cross-functional teams and external stakeholders to driveexecution and innovation
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