Ankita Chaurasia
Marketing Manager @Allegis Global Solutions
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WORK HISTORY
Marketing Manager @Allegis Global Solutions
Bengaluru, IN
Act as the key point of contact for marketing.Drive and manage the strategic and tactical development of the marketing plan, campaigns, and budget in line with business development and organisational needs.Develop, produce, and maintain marketing and promotional strategies to increase global brand awareness and the positioning of AGS.Lead the development of thought-leadership content, including videos, infographics, webinars, white papers, and case studies, to drive effective lead generation and management that directly impacts MQLs.Proactively drive enhancements to the website in line with business development needs.Lead the global strategy for events and webinars.Provide support to the Global Director of Marketing and the wider Global Marketing Team by driving new innovations, streamlining processes, and fostering collaboration on regional initiatives.Support the development of relationships with relevant industry partners to leverage joint marketing opportunities and promotions, driving favourable positions in industry rankings and awards.Foster strong working relationships with Corporate Marketing and Internal Communications teams to ensure consistency in communications and adherence to brand guidelines when deploying strategies externally.Act as a trusted subject-matter expert and advisor.
EDUCATION
JAIN College
Master's degree, M.Sc forensic Science
Bangalore University
Bachelor’s Degree, Biotechnology, microbiology and chemistry
SKILLS
ABOUT ANKITA CHAURASIA
B2B Marketer with 8+ years of experience creating and executing client-centric digital marketing strategies that drive brand awareness, lead generation, and business growth. I\'m now leveraging this foundation to transition into Product Marketing, with a focus on crafting compelling positioning, messaging, and go-to-market strategies that resonate with users and deliver measurable outcomes.Skilled in social media management, content creation, marketing automation, and email campaigns, I bring a strategic mindset grounded in data. Proficient with tools like Google Analytics, HubSpot, and Zoho, I use insights to guide decisions and optimize performance. My certification in Excel further enables precise analysis and reporting.As a collaborative problem-solver and fast learner, I thrive in fast-paced environments where curiosity, creativity, and execution come together. I’m passionate about understanding user pain points, aligning cross-functional teams, and building stories that drive product adoption and growth.Skills: B2B Marketing | Product Marketing | Go-To-Market (GTM) Strategy | Campaign Planning | Content Marketing | Marketing Automation | Customer Insights | Email Marketing | Social Media Strategy | Analytics & Reporting | B2B Demand Generation | Cross-functional Collaboration | HubSpot | Zoho | Google Analytics | Excel | ABM (Account-Based Marketing)
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