Ankita Barthwal
I turn complicated into compelling and compelling into growth.
- Role
- Creative Content Manager at Freo
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Ankita Barthwal
Content-Led Growth Manager with 10+ Years Driving Acquisition, Activation & Retention Through Content SystemsI’ve worked across fintech, logistics, health, and consumer platforms, often stepping in when products needed clearer positioning, better user education, or more consistent growth through organic channels. My work typically starts with understanding user intent, what people are confused about, hesitant about, or actively looking for and translating those insights into content systems across SEO, lifecycle journeys, product launches, and distribution that support acquisition, activation, and retention over time. I focus on building content that compounds, supports product adoption, and aligns closely with business goals rather than chasing short-term wins.
Experience
Creative Content Manager
Mar 2021 — Present · Bangalore Urban, IN
Lead content and communication across Freo’s core product verticals —credit/borrow (MoneyTap → Freo), payments (Freo UPI), investments (digital gold & FD), and insuranceHandle GTM strategy for new features and campaignsDevelop and maintain Freo’s brand voice across all user touchpointsWork with product, design and growth teams to align messaging through the user journeyCreate content formats that simplify complex financial topics for a mass audienceManage writers, agencies and creative partners to deliver consistent outputOversee content planning, execution and quality across CRM, app, social and brand channels
Education
St. Mary Convent School
High School
Panjab University
Pursuing Post Graduation, Mass Communication/Media Studies
2013 — 2014
Skills
- Press Releases
- Strategic Communications
- Script-Writing
- New Media
- Voice Over
- Speech Writing
- Journalism
- Market Research
- Editing
- Cataloging
- Marketing Communications
- Communication
- Social Media
- Creative Writing
- Writing
- Internal Communications
- Catalog Development
- Powerpoint Presentations
- Social Networking
- Social Media Marketing
- News Writing
- Content Writing
- Skilled Communicator
- Policy Writing
- Catalog Management
- Storyboarding
- Scriptwriting
- Volunteering
- Web Content Writing
- Corporate Communications
- Public Speaking
- Powerpoint
- Teamwork
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