Ankit Yadav
Programmatic Advertising Specialist | DV360 & Amazon DSP Expert | SA360 | Ad Operations | Campaign Strategy | Audience Targeting | Data-Driven Performance Marketing
- Role
- Associate Ii (Programmatic Advertising) at MediaMint
- Location
- Gurugram, HR, IN
- LinkedIn followers
- 500 followers
About Ankit Yadav
I am a result-oriented Programmatic Advertising Specialist with over 5 years of hands-on…
Experience
Associate Ii (Programmatic Advertising)
Dec 2024 — Present
Managing end-to-end DV360 Campaign, including execution, optimization, and reporting. Execute meticulous quality assurance (QA) processes to validate campaign setup, ensuring flawless trafficking, accurate tracking implementation, and adherence to client objectives and industry standards.Proactively troubleshoot and resolve complex campaign delivery, tracking, and technical issues by collaborating with internal teams and platform support, minimizing downtime and ensuring seamless campaign performance.Optimize campaigns through continuous performance analysis, leveraging advanced DV360 capabilities such as bid strategy refinement, audience segmentation, frequency capping, and inventory optimization to maximize ROI.Conduct pacing and budget management, implementing real-time adjustments to ensure optimal spend efficiency, mitigate underpacing or overpacing risks, and achieve target delivery and performance metrics.Serve as a trusted partner to stakeholders, providing data-driven insights, performance reporting, and strategic recommendations to elevate campaign outcomes and client satisfaction.
Education
Chatrapati Sahuji Maharaj Kanpur University, Kanpur
Bachelor's degree
2018 — 2021
SVKM's Narsee Monjee Institute of Management Studies (NMIMS)
Master of Business Administration - MBA
2022 — 2025
Jawahar Navodaya Vidyalaya (JNV)
Intermediate
2015 — 2017
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