Ankit Virmani

About Ankit Virmani

I’m a Group Product Manager at Meta with over 12 years of experience building products at the intersection of GenAI, creator ecosystems, user growth, and monetization. I’ve had the opportunity to drive high-impact initiatives across Meta, Amazon, and BCG, bringing a mix of technical depth, strategic thinking, and large-scale execution. Earlier in my career, I worked as a data scientist for four years, which continues to shape how I apply analytical rigor and hypothesis-driven decision-making in product work.Over the years, I’ve developed a specialty in scaling products from 0→1 and 1→100. I’m especially energized by growth problems, whether it’s optimizing front-end UX, improving ranking and relevance systems, designing user incentive loops, or diagnosing funnel bottlenecks. I’ve led full-funnel initiatives spanning acquisition, engagement, retention, and monetization, often working across deeply cross-functional teams.Some of the work I’m proudest of includes launching the Facebook Reels Tab, architecting Meta’s $1B creator incentive program, and bringing Apple Music to Alexa - programs that have driven multi-billion-dollar revenue impact and DAU growth across billions of users and millions of creators.Above all, I enjoy building products that operate at meaningful scale and sit at the heart of strategic shifts, especially when they demand both first-principles thinking and system-level coordination. I’m also passionate about mentoring other product managers and sharing what I’ve learned along the way.

Experience

1. Group Product Manager

   Meta

   Jan 2019 — Present · Menlo Park, CA, US

   As a Group Product Manager at Meta, I’ve spent the past 6+ years leading high-impact initiatives at the intersection of GenAI, ML systems, creator monetization, and video engagement. I’ve operated as both a senior IC and people manager, partnering closely with engineering, research, design, and go-to-market teams to drive company-critical product bets - often with visibility to Meta’s executive leadership.I’ve led product strategy and execution for several flagship launches, including the Facebook Reels Tab (replacing Watch), Meta’s $1B creator incentive program, and GenAI-powered productivity tools for Meta’s global sales teams. For the latter, I built and scaled LLM-based workflows, ranging from automated call summarization to opportunity surfacing, resulting in meaningful time savings and cost impact.My work has spanned both 0→1 and 1→100 problems: defining ML product direction for ranking and personalization, developing new ad formats for influencer marketing, architecting Meta’s creator-brand marketplace, and launching consumer features to deepen creator-fan affinity.At the core, I’m passionate about building product systems where AI/ML, incentives, and user experience converge at scale. Meta has given me the opportunity to drive deeply technical, high-leverage products, while learning from and leading alongside some of the best minds in the industry.

Education

• University of Virginia Darden School of Business

  Master of Business Administration (MBA), Emphasis on Business Analytics

• Visvervaraya National Institute of Technology

  B. Tech, Electronics & Communication Engineering

Skills

• SEO
• Business Analysis
• Finance
• Microsoft Office
• Financial Modeling
• Sql
• Valuation
• Management
• Marketing Strategy
• Deal Strategy
• Data Analysis
• Market Research
• Marketing Analytics
• Strategy
• Forecasting
• Microsoft Excel
• Powerpoint
• Business Development
• Consulting
• Team Management
• Derivatives
• Financial Analysis
• Market Analysis
• Social Media Marketing
• Statistical Modeling
• Time Series Analysis
• Analytical Skills
• Project Management
• Analytics
• Business Strategy
• Corporate Finance
• Management Consulting
• Business Analytics
• Sas
• Data Science