Ankit Trivedi

About Ankit Trivedi

I am a passionate marketing professional with a history in developing marketing campaigns…

Experience

1. Business Planning Manager - Consumer Print and Supplies Marketing Hp

   HP

   Mar 2022 — Present

   Managing digital communications and strategic storytelling for the Printer and Supplies portfolio across different brand verticals. Performance Highlights – 1. Leading the creative development for launch of HP LaserJet Tank 2. Leading the email marketing campaign for HP Printer clocking an average open rate of over 30% 3. Executed the festive sale campaign on Etail basis the consumer journey resulting in an upliftment of CTR from 1% to 1.4% resulting in a 5.3% market share gain for the portfolio. Increased visibility & differentiation by creating experiential \"Print Café\" zones across 200+ multi brand outlets Project Highlights – 1. Helped to close the Pan-India positioning for the launch of the new HP Smart Tank printer range while leading the creative and execution for retail, digital and event in alignment with the consumer journey 2. Undertook the task for revamping the E-commerce content for across Home, CISS, Laser and Supplies resulting in incremental uplift in buyability scores by over 10% Operation Highlights – 1. Optimised partnerships with our creative agencies to ensure operational and creative efficiencies 2. Conducted workshops with partner agencies to help optimise their efforts