Ankit Singla

Senior Data Analyst @RP Sanjiv Goenka Group

Gurugram, IN

Hook Online – New-Age Media-Tech Platform• Set up end-to-end user journey tracking and behavioral analytics.• Created real-time dashboards to guide content and product decisions.• Worked with cross-functional teams to drive engagement and retention. Editorji – Digital News Platform• Led the monetization strategy across social media channels, increasing revenue and brand reach.• Implemented a data-driven approach to content by analyzing user behavior on app and web.• Supported the launch of the Bangla language platform with deep competitor and audience insights.• Built AWS-based Data Lake infrastructure to scale analytics across the org.• Contributed to the global expansion strategy through data-backed market research. Too Yumm K-Bomb – FMCG Instant Noodles Product• Analyzed sales data across Blinkit, Zepto, and other platforms by city and SKU.• Tracked ASP, campaign performance, and CTR to guide product positioning.• Supported listing optimization (titles, bullets, images) using Gen AI insights.

Advance Institute of Engineering and Technolgy

12th

IBS Gurgaon

Post Graduate Program in Management

Nishant Public School

10th

Rawal Institute of Engineering and Technology

Bachelor of Technology (B.Tech.)