Ankit Shukla

About Ankit Shukla

I work at the heart of APEx (Advertiser and Partner Experience) at Amazon IN-Ads, where our mission is to empower brands and agencies with the tools and know-how to drive success — from brand building to ad optimization.As a GTM Program Manager, I lead strategic enablement initiatives that help brands and agency partners get the most out of our products - Amazon Drona and Pi.Whether it’s turning complex tools into simple, impactful workflows or finding ways to make enablement more efficient, I’m driven by solving real problems that unlock growth. I’m big on building for scale, collaborating cross-functionally, and turning ideas into action.Let’s connect if you\'re passionate about making GTM strategies smarter, enablement sharper, or tools more impactful.

Experience

1. Program Manager Ii

   Amazon

   Mar 2023 — Present · Bengaluru, IN

   Launched tech projects such as Automated Rules, Day-Parting for Drona & Agency enablement for Pi; owned roadmap sequencing, sprint planning, stakeholder reviews.Led adoption programs for Amazon ad tools Drona and Pi, impacting Cr+ advertiser RUI.Delivered 35% RUI growth for Drona and 10% for Pi through feature launches, training, content, automation, and stakeholder engagement.Developed a 4-stage content strategy (Unaware > Explorer > Basic > Advanced) deployed via Learning & Content Management Systems and social media.Scaled education with self-serve certifications completions), cohort-based webinars, and in-product learning pages.Automated program reporting and query resolution processes, enabling strategic focus and insight generation:Reduced dashboard creation time from 50+ hours to 5 mins using Python automation; enabled real-time initiative performance tracking,Implemented structured ticketing process,>150 queries processed monthly, 60% SLA reduction, and 60+ hours savedAchieved 327% YoY growth in execution for Drona Rules via playbooks, workshops, and launch comms.Awarded Amazon Optimizer award for process automation and impact at scale.Business Impact:Drona MAU:+39% YoY; Active agency:+52% YoY; Feature adoption:+50% YoYSupport efficiency: 60% reduction in tickets; 70% first-time resolutionCertifications: users,(avg. CSAT: 4.7/5);New feature launch revenue attribution >200 Cr.

Education

• National Institute of Technology Karnataka

  Bachelor of Technology

  2010 — 2014

• National Institute of Technology Karnataka

  Bachelor of Technology (B.Tech.), Electronics and Communications Engineering

  2010 — 2014

Skills

• Core Java
• Html5
• Angularjs
• Css
• Bootstrap
• Jquery UI
• Javascript
• Mongodb