Ankit Sharma
Product Marketing Retention & Strategy @ Junglee Games, Poker | Growth Marketing - Ex Unacademy | Ex Byjus | BIT Mesra, Marketing
- Role
- Marketing Executive - Retention at Junglee Games
- Location
- Gurugram, HR, IN
- LinkedIn followers
- 500 followers
About Ankit Sharma
Marketing professional with expertise in User retention, GTM strategy, and user journey…
Experience
Marketing Executive - Retention
Jun 2024 — Present · Gurugram, IN
Retention & Revenue Growth - Led product retention marketing for Junglee Poker & PokerStars India, focusing on high-LTV users to drive liquidity and revenue.Targeted GTM Strategy - Executed custom bonus structures based on user LTV and gameplay patterns — achieved 46% higher CTR and 7% increase in session time.Dormant User Reactivation - Successfully reactivated 10% of inactive and dormant cohorts through strategic campaign planning and scheduling.Funnel Optimization - Refined new user journey using CRM tools - boosted new user conversion from 70% to 85% within 6 months.A/B Testing & Revenue Growth - Led multiple A/B experiments on rewards, gameplay, and product features - increased daily revenue from ₹60L to ₹70L over 6 months.Strategic IP Campaigns - Planned and executed large-scale campaigns (Diwali & IPL) to drive user acquisition, reactivation, and revenue growth through targeted GTM efforts.Cross-Functional Collaboration — Worked with Product, Tech, Design, and CX teams to launch features and resolve user issues, improving overall experience.Recognition & Awards - Awarded Top Spot (JFM’25) for ownership, exceptional results, and flawless execution of campaigns and product initiatives.
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