Ankit Sengar
Digital Marketing | Product Marketing | Portfolio Manager |
- Role
- Product Marketing Lead - Liabilities at DBS Bank
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
Experience
Product Marketing Lead - Liabilities
Sep 2022 — Present · Mumbai, IN
As a Product Marketing Lead – Liabilities, I sit at the intersection of strategy, creativity, and data. Leading the customer lifecycle end-to-end — from onboarding and cross-sell to retention Driving digital campaigns across owned channels (push notifications, SMS, email, WhatsApp) with a strong focus on performance and SEO Championing the brand voice for liabilities — ensuring consistency and clarity across every touchpoint, both digital and physical (yes, even the branch!) Collaborating with product, analytics, UX, and tech to co-create journeys that are not just seamless, but smart Anchoring marketing efforts to business outcomes — driving revenue through meaningful engagementAlways striving to balance the art of storytelling with the science of marketing.
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