Ankit Sachdeva
Head - Brand Management and Licensing at Bennett Coleman and Co. Ltd. (Times Group)
- Role
- Head - Brand Management and Licensing at Bennett Coleman & Co. Ltd. (The Times of India)
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Ankit Sachdeva
An accomplished management professional with over 10 years of experience and proven track record of generating revenue, building brands by managing strategic alliances and marketing while working for leading global organizations.
Experience
Head - Brand Management and Licensing
Bennett Coleman & Co. Ltd. (The Times of India)
Oct 2020 — Present · Mumbai, IN
Key member of the start-up team responsible for diversifying company’s brands into consumer products. Responsibilities include developing business through brand licensing partnerships, marketing of licensed products and manage the relationship with partners / agencies.Took over added responsibility for launching the chain of high-end salon’s under “Femina Flaunt” brand, while taking care of strategic alliances and managing loyalty program.• Conceptualized an alliance partner program for the Femina Flaunt Salon by on-boarding top tier brands in various categories leading to incremental sales and additional footfalls.• Included Times Group transactional properties in the alliance program to increase the companies brand touch points.• Worked closely with cross functional teams to execute a comprehensive marketing plan across Times Network to increase revenue and drive brand awareness.• Created opportunities with social media campaigns in collaboration with alliance partners leading to incremental regular addition in our follower base.• Promoted repeat sales by implementing a loyalty program focussing on client retention.• Negotiated terms and commercials for renewals of licensing agreements with key partners and scouting for new partners for brand partnerships.
Education
Shri Guru Harkishan Degree College - Jhansi
Bachelor of Commerce - BCom, Business/Commerce, General
1997 — 2000
Graduate School of Business and Administration - Greater Noida
Post Graduate Diploma in Business Administration, Business, Management, Marketing, and Related Support Services
2003 — 2005
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.