Ankit Patel
Digital Marketing Manager
- Role
- Digital Marketing Manager at Limelight Lab Grown Diamonds
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Ankit Patel
I have always been interested in computers since childhood. I like to design websites and apps. Being a designer I am able to draw on my creativity to create something that helps others by making it easier for them to take care of their technology issues. And now I want to get more into the industry
Experience
Digital Marketing Manager
Oct 2022 — Present · Mumbai, IN
Spearheaded end-to-end digital marketing initiatives across performance marketing (Meta & Google Ads), influencer marketing, CRM, and social media, contributing to significant e-commercegrowth.• Launched and scaled paid campaigns with a 3x ROAS during initial rollout, optimizing ad creativesand audience targeting strategies.• Increased social media following by 114%(14K to 44K) through a focused UGC and influencercollaboration strategy, boosting brand trust and organic reach.• Improved website UX and conversions through regular updates aligned with ongoing marketingcampaigns and user insights.• Implemented a full-scale CRM via Zoho, enhancing automation, segmentation, and customerretention strategies.• Executed monthly communication strategies via WhatsApp, email, and push notifications, drivingengagement and repeat traffic.• Coordinated with creative agencies and internal design teams to develop high-performing,platform-specific content.• Supported retail store launches by aligning digital campaigns with offline branding, ensuring stronglocal awareness and footfall.• Leveraged tools including:→ SEMrush – SEO audits & keyword planning→ Hotjar & Mixpanel – user behavior tracking & optimization→ WATI & DoubleTick – WhatsApp engagement integration→ Google Analytics & Shopify – performance tracking & reporting
Education
Mithibai College
Master's Degree, Computational Science
Computer Science Department - MVLU
Bachelor's Degree, Computational Science
Mithibai College of Arts Chauhan Institute of Science and A.J. College of Commerce and Economics
MSC in Computer science, Computer Science
2018 — 2020
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