Ankit Malhotra
Decision Analytics Associate @ ZS
- Role
- Decision Analytics Associate at ZS
- Location
- Delhi, IN
- LinkedIn followers
- 500 followers
About Ankit Malhotra
I’m Ankit Malhotra, a Computer Science graduate from Guru Gobind Singh Indraprastha…
Experience
Decision Analytics Associate
Apr 2024 — Present · Gurugram, IN
With extensive global experience, I have led and contributed to strategic projects across Japan, Germany, Canada, and the USA, driving market entry, growth, and operational efficiency. My expertise spans go-to-market (GTM) strategy, market research, forecasting, targeting, segmentation, and financial optimization. In Asia, I led initiatives to identify the most effective channels for audience engagement, enhancing strategic impact, while in Europe, I focused on budget optimization and competitive positioning to streamline expansion strategies. I have developed complex statistical models linking marketing and sales initiatives to financial outcomes, improving forecast accuracy and strategic planning. By leveraging advanced optimization techniques, I’ve guided clients in aligning decisions with business goals, ensuring measurable improvements in performance and sustainable market growth.
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