Ankit Kumar
Reliance Jio | PGP in Digital Media and Marketing Communication | MBA in Tech Management and Marketing
- Role
- Manager - Strategy and Growth at Jio
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Ankit Kumar
I am a Strategic Growth and Program Management professional with over 5.5 years of…
Experience
Manager - Strategy and Growth
Jun 2023 — Present
Project 3: Increasing JioAirFiber adoption through models - digital influencer and partnerships.Project 2: Enabling Inside Sales GTM for SMB via Freelancer model (JioBusiness SMB)Enabled calling operations for Freelancer program - managed calling data and analyticsSupported Freelancers Recruitment- Organized virtual recruitment drives for streamlining recruitment process- Maintained Talent Pipeline for FreelancersDesigned and conducted Freelancer Engagement program.Project 1: Increasing CTR on marketing collaterals on JioFiber STB (Home Marketing)Recommended content for promotion through data driven approach - 130% increase in CTR of promotional assetsOptimized data analysis process by implementing assets naming guidelineExecuted creative copywriting and format for CT and emailers - 30% increase in CTR for CT and 20% increase in open rate for the emailers
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