Ankit Kumar

About Ankit Kumar

Modern marketing runs on technology.Every personalized campaign, customer journey, lifecycle program, and growth experiment depends on a powerful technology and data foundation behind the scenes. My work focuses on building that foundation.I am an Engineering Leader specializing in Marketing Technology (MarTech), where I design and build scalable platforms that enable marketing teams to operate with data, automation, and intelligence.Over the past several years, I have worked at the intersection of engineering, marketing, and data — leading the development of marketing infrastructure that powers customer engagement across multiple platforms and regions.My focus areas include:• Customer Data Platforms and unified customer profiles • Marketing automation and lifecycle orchestration • Data pipelines for marketing analytics and attribution • Integrations across CRM, engagement, and compliance systems • AI-driven personalization and intelligent marketing workflows I lead distributed engineering teams across global environments and partner closely with marketing, analytics, and product organizations to translate business growth goals into scalable technology systems.What excites me most about the future of MarTech is the transformation driven by AI.We are moving from rule-based marketing automation to intelligent growth systems powered by large language models, predictive analytics, and real-time customer data platforms. The companies that win in this new era will be those that build strong marketing infrastructure combining data, AI, and engineering.My mission is to help build that infrastructure.I am particularly interested in advancing:• AI-powered marketing platforms • Next-generation customer data architectures • Growth engineering systems • The evolution of MarTech in the AI-first era I also share insights and perspectives on the future of marketing technology, AI-driven growth systems, and modern data-driven marketing.If you are building or scaling modern marketing platforms, exploring AI-driven customer engagement, or shaping the future of MarTech, I would be happy to connect and exchange ideas.

Experience

1. Senior Engineering Manager, Marketing Technology

   Docusign

   Jul 2024 — Present · Bengaluru, IN

   Align engineering efforts with marketing/growth strategy to drive business impact.• Lead design and delivery of scalable in-house MarTech platforms (CDPs, automation, attribution)• Manage a distributed engineering team; mentor, hire, and support career growth• Ensure high-quality technical execution, reliability, and timely delivery• Collaborate cross-functionally with marketing, product, data, and legal teams• Own build-vs-buy decisions and integrate MarTech tools with internal systems• Enforce data privacy, security, and compliance in all marketing tech workflows• Continuously evaluate and evolve tech stack to accelerate GTM initiatives• Communicate progress, risks, and trade-offs to stakeholders clearly• Foster a culture of ownership, experimentation, and customer focus

Education

• International Institute of Information Technology Bangalore

  Advanced Certificate Programme, Blockchain Technology

• Vanderbilt University

  Specialization, Generatibe AI Leadership & Strategy

• Jawahar Navodaya Vidyalaya

  Intermidiate, Maths and Computer Sicence

• G. B. Pant University Of Agriculture & Technology

  Bachelor of Technology - BTech, Computer Engineering

• Indian Institute of Management, Calcutta

  Advanced Programme in AI for Leaders, Artificial Intelligence