Ankit Kumar
Senior Executive Digital Marketing | performance Marketer
- Role
- Senior Executive Digital Marketing at Easemytrip at Easemytrip.Com
- Location
- Gurugram, HR, IN
- LinkedIn followers
- 500 followers
About Ankit Kumar
Data-driven performance marketer with 4 years of experience in planning, developing…
Experience
Senior Executive Digital Marketing at Easemytrip
Dec 2024 — Present · Gurugram, IN
Driving performance marketing excellence by managing high-budget Google Ads & Meta Ads campaigns for Flights. Hotels, and Holiday Packages, with a strong focus on Flights.Google Ads & Meta Ads Mastery-Spearheading data-driven strategies to maximize ROAS, CTR. and conversion rates, while continuously optimizing ad spend.Al & Automation-Leveraging Al-powered bidding, dynamic ad creatives, and audience segmentation to improve efficiency and scale campaigns effectively.Growth & Revenue Optimization - Implementing advanced campaign strategies that drive bookings, reduce CPA, and enhance customer acquisition.Data-Driven Decision Making-Conducting deep performarice analysis to refine bidding strategies optimize ad placements, and unlock new growth opportunities.Cross-Channel Synergy - Aligning paid search, social media, and remarketing efforts to create seamless customer journeys and improve oversampaign performance.
Education
Sido Kanhu Murmu University, Dumka
Bachelor's degree, Physics
2016 — 2019
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