Ankit Kishore

About Ankit Kishore

Media strategy and investment lead with 12+ years of experience driving full-funnel media strategy, planning and execution for large FMCG and consumer brands in India.I specialize in JTBD-led campaign design, media investment planning, audience strategy, personalization and ROI measurement, partnering closely with brand, finance, analytics and e-commerce teams to deliver impact at scale.Across my career at Publicis Groupe and Dentsu, I have led integrated media strategies across paid, owned, earned and commerce channels, managed ₹100Cr+ annual media investments, and scaled businesses across categories including FMCG, retail, electronics and telecom.I thrive at the intersection of brand building and performance, balancing long-term equity with short-term business outcomes while ensuring strong media fundamentals — reach, frequency, continuity and effectiveness.Brand experience: Nestlé, Pepsi, Haleon, Kenvue, Diageo, Philips, H&M, Hero, AirtelAlways keen to collaborate on media strategy, integrated planning, personalization and effectiveness-driven growth.

Experience

1. Senior Director

   Zenith

   Mar 2024 — Present · Gurugram, IN

   Lead media strategy, planning and execution across FMCG and consumer brands including Nestlé, Pepsi, Haleon, Diageo and Kenvue. • Own JTBD definition, KPI frameworks and media investment planning aligned to brand and category priorities. • Drive integrated connections planning across paid, owned, earned and commerce media. • Partner with brand, finance and analytics teams to maximize media ROI and effectiveness. • Lead agency, platform and cross-functional teams to deliver scalable impact.

Education

• Indian Institute of Management, Calcutta

  EPGBM, Global business management

• Indian Institute of Technology, Delhi

  Digital Marketing Programme, Digital Communication and Media/Multimedia

• Dyal Singh College

  Bachelor's degree, International Business/Trade/Commerce

  2010 — 2013

Skills

• Digital Media
• Online Marketing
• Digital Strategy
• Finance
• Mis
• Dcm
• Microsoft Office
• Financial Accounting
• Microsoft Excel
• Accounting
• Financial Reporting
• Income Tax
• Mobile Marketing
• Doubleclick
• Online Advertising
• Investments
• Dbm
• Digital Marketing
• Banking
• Risk Management
• Team Management
• Credit Cards
• Corporate Finance
• Programmatic Media Buying
• Strategic Planning
• Comscore
• Soe
• Sme
• Social Media Marketing
• Financial Modeling
• Google Adwords
• Search Engine Marketing (Sem)
• Facebook Marketing
• Twitter Marketing
• Affiliate Marketing
• Email Marketing
• Analysis
• Search Engine Optimization (SEO)
• Financial Analysis
• Financial Management