Ankit Khare

About Ankit Khare

I’m a Campaign Execution Specialist at IBM with a demonstrated history of architecting, building, and delivering high‑impact email and SMS/MMS campaigns that drive measurable business value. Leveraging Adobe Campaign Classic’s advanced segmentation and personalization engines, I enable our client to deliver the right message, to the right audience, at the right time—at scale.In my current role, I:Translate complex business objectives into automated, end‑to‑end campaign workflows.Manage requirements, backlogs, and release pipelines via Jira, Azure DevOps, Confluence, TARA, and Adobe Workfront.Design dynamic segmentation and personalization rules in Adobe Campaign Classic for hyper‑targeted outreach.Automate manual tasks to ensure on‑time, error‑free campaign launches—improving turnaround by 25%.Enforce governance and compliance across all digital and mobile channels, balancing speed with quality.Previously, as Deputy Manager at ICICI Bank, I:Led the Vision2025 MarTech transformation—implementing Adobe Campaign, RTCDP, Analytics, and Target Offer Decisioning across multiple digital platforms.Bridged marketing, data science, and IT teams to create scalable, data‑driven campaign architectures.Introduced best‑practice governance frameworks, reducing operational errors by 30% and accelerating time‑to‑market by 20%.Delivered actionable customer insights that fueled double‑digit uplifts in engagement and conversion.Core strengths & expertise:Marketing Automation & Integration: End‑to‑end deployment of Adobe Marketing Cloud solutions.Workflow & Process Optimization: Design of repeatable frameworks for speed, accuracy, and compliance.Cross‑Functional Leadership: Proven ability to unite stakeholders—marketing strategists, developers, analysts, and vendors—around a shared roadmap.Data‑Driven Decision‑Making: Real‑time analytics and A/B testing to continuously refine campaign performance.I’m passionate about harnessing technology to craft compelling customer experiences. Let’s connect to explore how I can help your organization execute seamless, automated campaigns that deliver measurable results.

Experience

1. Process Innovation Professional Marketing Operations Campaign Specialist

   IBM

   Jan 2025 — Present

   Converted from contractor to full-time employee based on performance and business impact.

Education

• Manipal Institute of Technology

  Bachelor of Technology - BTech, Electrical and Electronics Engineering