Ankit Bhatia
Customer life cycle management
- Role
- Executive - Marketing Operations at Deltatech Gaming Limited
- Location
- Faridabad, HR, IN
- LinkedIn followers
- 500 followers
About Ankit Bhatia
Ankit B••••••••@gmail.com 70••••••47linkedin.com/in/ankit-bhatia-63•••••18SummarySeeking a challenging and innovative position in a firm that will maximize the opportunities for me to implement myskill set and knowledge as well as use my capabilities in the best way possible so that I am able to enrich my skillsand aid the development of the firm I work with.ExperienceSenior ExecutiveQUADRIFIC MEDIA PVT LTD (AIO Games)Jun 2022 - Present (1 year 3 months)Senior Marketing ExecutiveCustomer Retention MarketingGurgaon, India- I have worked on CRM tools like- 1. WebengageHandle full CRM cycle-user life cycle management -user journey - deposit journey +gameplay journey + reacquisitionjourney – MarketingOperation > Deposit code creation+landing page creation + deep link creation- campaign management> sending planned promotions as per defined segment through Webengage(email,SMS,push,inapp & webpush)-Reativation planing & their user journey Analytics -Day on Day user Acquisition cohort analysis(acquisition source analysis)-1st time depositor and 2nd depositor source wise cohort analysis -Inactive users RFM analysis forreacquisition- Vil Power : This Tool is mainly used Approval of content and various segments. Adda GamesMulti Gaming Platform:(MGP) Marketing Analyst- Handling overall database of the product whether it is gameplay data,checking Revenue on the dailybasis and making strategies to increase the revenueweb Engage : It’s basically used for Making Journeys of Active players, Inactive Players,PracticePlayers,Cash games Players and Creating new segmentation for new journeys-3rd Deposit Journeys- Cohort Analysis- Data AnalysisExcel* Pivot Tables* Vlook up*Hlookup* Conditional Formatting* Formulas- MS Word- Microsoft Power PointExecutive - Marketing OperationsAdda52.comMay 2021 - Jun 2022 (1 year 2 months)Adda 52-RummyCustomer Retention MarketingGurgaon, India- I have worked on CRM tools like- 1. Webengage- 2. ClevertapEducationNIMS UniversityMaster of Business Administration - MBA, Marketing/Marketing Management, GeneralDec 2022 - Dec 2024Dav Centenary College - IndiaBachelor of Business Administration - BBASkillsAnalytics • Market Segmentation • Cross-Selling • Problem Solving • Microsoft Excel • MarketingCampaign Management • Customer Retention • Analytical Skills • Teamwork • Data Analysis
Experience
Executive - Marketing Operations
Present
Education
NIMS University
Master of Business Administration - MBA
2022 — 2024
Dav Centenary College - India
Bachelor of Business Administration - BBA
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