Ankita G.
Group Head - Paid Marketing @Hearts & Science Germany
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WORK HISTORY
Group Head - Paid Marketing @Hearts & Science Germany
DE
EDUCATION
Simplilearn
Masters Program in Digital Marketing, Advanced Digital Marketing
Indian Institute of Technology, Roorkee
Master's degree, Renewable Energy
Chhattisgarh Swami Vivekanand Technical University
Bachelor of Engineering (B.E.), Electronics and Telecommunication Engineering
ABOUT ANKITA G.
With extensive experience in Global Marketing and Brand Management, I\'m a data-driven and results-oriented professional adept at driving impactful full-funnel strategies across different business segments.My Core Competencies are- Develop and execute effective go-to-market strategies for diverse products and markets- Leverage marketing analytics, project management, and A/B testing to optimize campaigns- Automate marketing processes to streamline international expansion- Boost growth and user acquisition with psychology-driven marketing techniques- Conduct in-depth market research, manage brand positioning, and oversee UI/CRO improvements- Drive digital innovation through solid media strategies and creative execution- Negotiate influencer and affiliate partnerships and orchestrate promotions and activations- Implement multi-channel advertising campaigns to achieve business goals and maximize revenueWith hands-on experience across PPC, SEM, Paid Social, Marketplace, Email marketing, and more, I’ve consistently crafted strategies and implemented campaigns that enhance user engagement and improve conversion rates. Skilled in web analytics, I use data to measure and refine campaign success.I’m passionate about preparing for the emerging era of AI in marketing and am eager to connect with like-minded professionals to make a meaningful impact in this evolving field.Engineer by qualification - Marketer by passion - Shaping the future with AI-driven growth
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