Ankit Singhania
End-to-End Real-Estate Marketing Strategist || 15+ years experience || Performance Marketer || Campaign Planning || ROI Maximization || Brand Growth Strategy || Advertisements || Team Leadership & Trainings
- Role
- Marketing Manager at Mani Group
- Location
- Gurugram, HR, IN
- LinkedIn followers
- 500 followers
About Ankit Singhania
I am a strategic & data-driven marketer with over 15+ years of rich & extensive…
Experience
Marketing Manager
Jul 2021 — Present · Kolkata, IN
Driving the marketing strategy for the group’s luxury residential real estate projects, with a focus on brand development, integrated 360-degree media planning, retail branding, digital campaigns, and online reputation management.Fueling online lead generation through dynamic and cutting-edge top-funnel digital campaigns, passionately creating a powerful pipeline of high-quality prospects to drive business growth.Developing and executing cohesive brand communication strategies across diverse touchpoints, including print, OOH (both ATL and BTL), digital platforms, social media, CRM, influencer partnerships, and PR channels.Planning performance and growth marketing campaigns across channels such as search, display, shopping, social, and email to drive traffic and conversions. Developing and managing a comprehensive Pay Per Click portfolio for lead generation through platforms like Google Ads, DV360 DSP, Facebook/Meta Ads, CTV, OTT platforms like JioStar (Hotstar) and JioCinema, and native ad platforms like Taboola Ads, Columbia Ads, and TrueCaller Ads, Creating annual marketing calendars, social and digital strategies, and overseeing campaign management. Applying functional expertise in web analytics and app analytics to meet business objectives with tools like GA4, SemRUSH, CrazyEggPlanning and implementing effective campaigns, advertising strategies, and marketing promotions in collaboration with senior management and sales teams, while engaging with HNI customers from a business development perspective. Setting up systems such as WhatsApp Business API, AI Chatbots, CRM SaaS, and cloud IVR to automate the entire sales process, from lead-generation to acquisition and servicing, end-to-end, from concept to implementation. Collaborating with cross-functional teams to achieve marketing objectives and creating content for marketing collaterals.
Education
Centre for Development of Advanced Computing (C-DAC)
DOEACC Course
2004 — 2008
Annamalai University
Masters of Computer Science, Computer Science
2006 — 2008
Indian Institute of Technology, Delhi
SIDMBA, Business Analytics, Strategic Innovation and Digital Marketing
2020 — 2021
NATIONAL INSTITUTE OF ELECTRONICS & INFORMATION TECHNOLOGY (NIELIT)
DOEACC Courses, Computer Science
2004 — 2008
Skills
- Online Marketing
- Strategic Planning
- B2b
- Google Adwords
- Social Media Marketing
- Google Analytics
- Client Engagement
- Affiliate Marketing
- Project Management
- Market Research
- Key Account Management
- Email Marketing
- Business Development
- Digital Marketing
- Marketing Strategy
- Vendor Management
- Competitive Analysis
- B2c Marketing
- Business Alliances
- B2b Ecommerce
- Ppc
- Analytics
- Business Strategy
- Sem
- Strategy
- E-Commerce
- Team Management
- Product Management
- Management
- Business Analysis
- Crm
- B2b Marketing
- Sourcing
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