Anke Steiner
Director Marketing @DAZN
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WORK HISTORY
Director Marketing @DAZN
Munich, DE
Lead consumer and partner marketing across the DACH region, owning local go-to-market strategies and brand development while adapting global campaigns. Manage a team of marketing managers and coordinate cross-functional teams across acquisition, PR, CRM, social media, partner marketing, and design.
EDUCATION
DHBW Mannheim
Diplom Betriebswirt, BWL Schwerpunkt Marketing u. Finanz&Rechnungwesen
SKILLS
ABOUT ANKE STEINER
Senior marketing leader with 15+ years of experience in B2C and digital consumer marketing across media, technology, payments and telecommunications. Deep expertise in campaign creation, go-to-market execution, growth marketing and customer lifecycle management within international environments.Currently serving as Consumer & Partner Marketing Director at DAZN DACH, responsible for local go-to-market strategies, brand development and localization of global initiatives across the DACH region. Leads integrated marketing programs in close collaboration with cross-functional and international stakeholders.Strong focus on translating business objectives into clear positioning, compelling messaging and high-impact campaigns that balance creativity with performance. Proven experience in leading large-scale brand and seasonal campaigns, developing multi-phase go-to-market strategies and delivering measurable improvements in growth, engagement and customer value.Previously held senior marketing roles at Wirecard, GoPro and Telefónica, with responsibility in launching digital products and executing European market entries. Key experience includes establishing marketing organizations, introducing CRM and performance marketing foundations, leading 360° launch campaigns and managing partner and distribution ecosystems across retail, telco and platform partners.Recognized for a strategic, hands-on leadership style, strong stakeholder management and a consistent focus on executional excellence, measurable impact and sustainable growth.
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