Anke Mayer
Head of Commercial @Hermitage Lake Lucerne
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WORK HISTORY
Head of Commercial @Hermitage Lake Lucerne
Marketing leadership of a hospitality brand to reposition it as a lifestyle love brand with younger guests by focussing on the guest journey in the hotel, beach club and F&B outlets.• Define integrated communication strategy to enhance brand image, experience & USP of hotel.• Create visual identity & redesign website for emotional engagement of guests & community.• Lead marketing plan (content, social media, PR, collaborations, NL, etc.) for awareness & sales.
EDUCATION
Hochschule München University of Applied Sciences
Master Business Administration / Diplom-Betriebswirt , Major Marketing
ESCP Business School
Executive Master in International Business
SKILLS
ABOUT ANKE MAYER
Driven by creating compelling consumer experiences, enthusiastic about working in a multi-cultural environment, interested in fashion, interior design, and hospitaltiy, I am an experienced marketer in global, strategic and operational roles.With my entrepreneurial spirit and my consumer-centric mindset, I build competitive portfolio strategies to valorise brands across different channels in order to entice shoppers at key consumption periods. Leading profitable gifting offerings from start to finish for 15 fragrance brands across 18 markets worldwide, I balanced brand vision, financial targets, key market needs as well as consumer desires.Cultivating my creativity in different design areas across phygital sources is key for me in order to engage consumers emotionally. I create impactful consumer experiences with my visual thinking, my attention to detail, and my aesthetic sensibility. I enjoy working in an international environment with its richness in people, culture, and consumer behaviours. Recognized for my positive, can-do attitude and my collaborative leadership style, I engage and energise multi-functional teams to exceed the required business objectives.
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