Ankan Ray

About Ankan Ray

Project Manager - Digital Marketing with 10+ years of experience in the IT industry. I am…

Experience

1. Associate Director - Digital Marketing

   Shvasa

   Oct 2024 — Present · US

   Rejoined Shvasa as Associate Director – Marketing. My new role includes all previous responsibilities, along with expanded strategic contributions. Key responsibilities:1. Lead end-to-end marketing decision-making processes, collaborating closely with the leadership team.2. Participate in frequent strategy discussions with primary stakeholders to align marketing with business goals.3. Work hand-in-hand with the Head of Sales and Head of Retention to ensure cohesive go-to-market and retention strategies.4. Plan and execute sales- and retention-focused campaigns aimed at scaling up their performance and efficiency.5. Enhance and implement a more detailed and data-driven email and WhatsApp remarketing strategy in response to the growing user database.6. Continue to oversee SEO, performance marketing, campaign strategy, analytics, and cross-functional collaboration.7. One of the primary contributors in scaling Shvasa’s revenue by 3X since rejoining in October 2024.8. Strategized and implemented chat as a major revenue funnel, delivering 2.5X ROAS through high-intent, real-time engagement.9. Positioned YTT (Yoga Teacher Training) as a marketable product rather than just a retention upgrade, achieving 4X ROAS due to its high-ticket size and targeted campaign rollout.

Skills

• Business Development
• Microsoft Office
• Programming in C, C++
• Program Management
• Css
• Integration
• Account Management
• Product Development
• Jquery
• Mysql
• Team Management
• Html
• Project Planning
• Good Communication
• Team Leadership
• Salesforce.com
• Wordpress
• Management
• SEO
• Business Analysis
• Project Management
• Php
• New Business Development
• Program Analyst