Ankan Gupta
Vice President Marketing @YES BANK
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WORK HISTORY
Vice President Marketing @YES BANK
Mumbai, IN
EDUCATION
Indian Institute of Management, Indore
Program in Digital Marketing & Strategy, Digital Marketing & Strategy
University of Mumbai
Bachelors of Management Studies, Marketing
University of Mumbai
Masters In Management Studies, Marketing
ABOUT ANKAN GUPTA
With 16 years of experience leading brand and product marketing across top financial institutions like Tata Capital, Kotak Mahindra Bank, Axis Bank, and Yes Bank, I am passionate about building brands that customers trust and love.I specialize in driving customer acquisition, digital transformation, and brand engagement through an integrated marketing approach — blending strategy, creativity, and data-driven insights.From launching award-winning campaigns that boosted awareness and consideration for Tata Capital, to revitalizing loyalty programs and driving digital adoption at Axis and Kotak, my focus has always been clear: build powerful brands, deepen customer relationships, and accelerate growth.Core strengths include GTM strategy, brand repositioning, digital marketing, customer lifecycle management, performance marketing, and omnichannel engagement. I\'m also deeply hands-on with tools like HubSpot, Google Analytics, SEMrush, and WordPress.Today, I continue to drive impact at Yes Bank by enhancing product penetration, personalizing customer journeys, and increasing digital adoption.Always eager to connect with like-minded professionals, growth-driven organizations, and partners focused on transforming the financial landscape through marketing innovation.
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