Ankan Gupta

About Ankan Gupta

With 16 years of experience leading brand and product marketing across top financial institutions like Tata Capital, Kotak Mahindra Bank, Axis Bank, and Yes Bank, I am passionate about building brands that customers trust and love.I specialize in driving customer acquisition, digital transformation, and brand engagement through an integrated marketing approach — blending strategy, creativity, and data-driven insights.From launching award-winning campaigns that boosted awareness and consideration for Tata Capital, to revitalizing loyalty programs and driving digital adoption at Axis and Kotak, my focus has always been clear: build powerful brands, deepen customer relationships, and accelerate growth.Core strengths include GTM strategy, brand repositioning, digital marketing, customer lifecycle management, performance marketing, and omnichannel engagement. I\'m also deeply hands-on with tools like HubSpot, Google Analytics, SEMrush, and WordPress.Today, I continue to drive impact at Yes Bank by enhancing product penetration, personalizing customer journeys, and increasing digital adoption.Always eager to connect with like-minded professionals, growth-driven organizations, and partners focused on transforming the financial landscape through marketing innovation.

Experience

1. Vice President Marketing

   YES BANK

   Jan 2024 — Present · Mumbai, IN

Education

• Indian Institute of Management, Indore

  Program in Digital Marketing & Strategy, Digital Marketing & Strategy

• University of Mumbai

  Bachelors of Management Studies, Marketing

  2004 — 2007

• University of Mumbai

  Masters In Management Studies, Marketing

  2007 — 2009