Anjum Parveez

About Anjum Parveez

Data-driven Sales Leader with 12+ years of experience building and mentoring teams to drive exponential, measurable growth in B2B SaaS and technology services. Proven expertise in taking sales functions to the next level through process optimization, strategic market expansion, and a relentless focus on customer success.I specialize in transforming sales teams into scalable, predictable revenue engines. My career is built on a foundation of:•Revenue Leadership: Consistently exceeding P&L targets, growing territories from $1M to $14M+ in ARR.•Team Building: Recruiting, training, and leading high-performance teams of Hunters and Farmers, fostering a culture of accountability and continuous improvement.•Sales Process & Strategy: Architecting and implementing scalable, data-informed sales processes (informed by methodologies like MEDDIC) and tech stacks (Salesforce, MS tools) to shorten sales cycles and improve win rates.•Strategic Growth: Developing and executing GTM strategies for new markets and verticals, successfully landing and expanding within enterprise accounts.My journey has progressed from hands-on enterprise deal closing to leading full sales cycles and P&L for multi-million dollar territories.Specialties: B2B Sales, SaaS Sales Leadership, Team Building & Mentorship, Sales Strategy, GTM Planning, Enterprise Sales, CRM Implementation, Revenue Growth, Key Account Management, MEDDIC.

Experience

1. Enterprise Sales Director

   ABBYY

   Oct 2025 — Present · Bengaluru, IN

   Leading the overall business trajectory and GTM execution for ABBYY across the entire India region. This role is focused on delivering aggressive revenue growth by pioneering market expansion and strengthening our enterprise footprint.•Own end-to-end business growth for the India region with a strong focus on new logo acquisition, strategic account expansion, and long-term market development.•Shape and drive the regional go-to-market plan in close alignment with cross-functional teams and the partner ecosystem to accelerate intelligent automation adoption in India.•Engage with C-level stakeholders across BFSI, manufacturing, retail, and shared services, positioning ABBYY’s Process Intelligence solutions to solve complex operational challenges.•Strengthen and enable the partner network by steering joint business planning, opportunity qualification, and co-selling motions for higher win rates and scalable growth.

Education

• Sri Siddratha Institute Of Management Studies

  Bachelor of Business Administration (BBA), Marketing

  2008 — 2011

• JAGSoM - Jagdish Sheth School of Management

  PGDM, Marketing & Operations

  2011 — 2013

Skills

• Teamwork
• Team Management
• Competitive Analysis
• Strategic Planning
• Business Analysis
• Marketing Communications
• Microsoft Office
• Sales
• Social Networking
• Social Media Marketing
• Business Development
• Digital Marketing
• Team Building
• Management
• Microsoft Excel
• Powerpoint
• Crm
• Online Marketing
• Key Account Management
• Marketing
• Microsoft Word
• Team Leadership
• E-Commerce
• Brand Management
• Sales Process
• Marketing Strategy
• Marketing Research
• Market Research
• Research
• Advertising
• Social Media
• Business Strategy
• New Business Development
• Sales Management
• Lead Generation
• Account Management