Anju Mohan

WORK HISTORY

EDUCATION

SKILLS

ABOUT ANJU MOHAN

Anju | Performance Marketer | 10+ Years of ExperienceI am a Performance Marketer with over a decade of experience, having started my career as an SEO Analyst in 2010. Over the years, I’ve worked across diverse roles and teams, building a strong foundation in both strategic planning and hands-on campaign execution.Currently, I serve as a Senior Performance Marketing Manager at Webenza, a full-service digital marketing agency headquartered in Bangalore, known for its work with leading brands across B2B and B2C sectors. At Webenza, I manage paid media campaigns across platforms such as Google Ads, Meta, LinkedIn, and Programmatic Ads, supporting a wide mix of clients from industries including real estate, B2B services, food courts, computer software, and healthcare.I handle ad accounts with monthly spends ranging from $1,200 to over overseeing the entire campaign lifecycle—from planning and execution to optimization and reporting. My role involves providing in-depth performance analysis through weekly and monthly reports, offering actionable insights, and working closely with clients to scale performance through continuous experimentation and platform-specific strategies.Previously, I worked as a Senior Executive – Client Services Management at Analyse Digital, a leading digital agency in Trivandrum, Kerala, where I played a key role in managing client relationships and delivering performance-led outcomes.At Webenza, I also collaborate with internal creative, strategy, and analytics teams to ensure cross-functional alignment and maximum impact from our digital initiatives.I believe that the success of a performance marketer lies not only in delivering strong metrics, but in the ability to interpret data, educate clients, and adapt strategies to the ever-evolving digital ecosystem.