Anjulei Aurelio

About Anjulei Aurelio

I started my career as a tech co-founder, building an early-stage startup from the ground up. That foundation in startup tech shaped how I approach every brand I\'ve helped scale since, applying the speed, culture-first growth, and scalable systems that drive long-term success.Over the last decade, I’ve operated at the intersection of brand, operations, and community, helping turn bootstrapped startups into viral brands with loyal, engaged audiences. As the right hand to founders, I’ve built and led the internal infrastructure, identified the right vendor and platform partnerships, and executed the operations behind the founder\'s vision from product development and launch to delivering the final product to the consumer.I’ve worked behind the scenes of companies like Young & Reckless, BossBabe, and We’re Not Really Strangers, where mission and message are everything.My superpower is blending the agility of tech with the storytelling of culture to create meaningful, scalable experiences, whether it’s a game, a drop, or a movement.

Experience

1. Chief Operating Officer

   We\'re Not Really Strangers

   Jan 2020 — Present · Los Angeles, CA, US

   As the COO of We’re Not Really Strangers, I play a pivotal role in building and scaling this viral card game company. From product development to retail expansion, I ensure every operational facet aligns with our vision. My focus is on driving strategic growth, optimizing processes, and executing the founders’ vision to expand our brand, reach new audiences, and make a lasting impact in both the direct-to-consumer and retail spaces.

Education

• University of Massachusetts Amherst

  Social and Behavioral Science, Political Science, Journalism, Sports Concentration

  2009 — 2013

Skills

• Teamwork
• Focus Groups
• Leadership Development
• Product Management
• Research
• Diversity Relations
• Market Research
• Inventory Management
• Event Planning
• Diversity Program Development
• Public Speaking
• Operational Support
• Business Process Improvement
• Sports Management
• Public Relations
• Time Management
• Early-Stage Startups
• Sports Marketing
• Operational Analysis
• Project Management
• Policies & Procedures
• Sales Operations
• Customer Service
• Management
• Vendor Relations
• Social Media Marketing
• Microsoft Excel
• Business Model Innovation
• Marketing Management
• Leadership
• Microsoft Office
• Sales
• Enterprise Resource Planning (Erp)
• Marketing
• Mobile Applications
• Operations Management
• Strategic Planning