Anjali Justus
Head of Global CRM | Marketing Strategy
- Role
- Director, Global Crm at Fossil Group, Inc.
- Location
- Scotch Plains, NJ, US
- LinkedIn followers
- 500 followers
About Anjali Justus
Customer-obsessed marketing, loyalty, and digital leader with proven expertise developing and launching 360 degree acquisition, engagement, and loyalty strategies that drive optimal LTV & growth. Known for creating an environment of integration, collaboration, and innovation through strong cross-functional partnerships & building and leading high-performing teams.Top Specialties Include: Integrated Marketing Communications, Loyalty/Membership Programs, Digital Marketing Strategy, Digital Innovation, GTM Strategy, Brand and Product Management, Digital Analytics and Performance, Overall Customer Experience Strategy, CRM Management, Customer Engagement & Retention, Segmentation Strategy, Management and Leading Teams, Brand and Content Strategy, Lifecycle Marketing.
Experience
Director, Global Crm
Feb 2022 — Present
Education
University of Maryland - Robert H. Smith School of Business
BS, Finance
2005 — 2009
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