Anjelina Das

Planning & Campaign Manager @Bloomberg

San Francisco, CA, US

Continuing to learn Bloomberg’s vast amount of controlled inventory in order to drive the right ads to the right audience at the right time. • I build data-driven advertising proposals leveraging Bloomberg proprietary tools & favored industry tools such as Salesforce, Moat, DMC, Google Ads Manager, and more to showcase all relevant investment details and why this proposal supports an advertisers full-funnel objectives. • Keeping a keen eye on global post-sale sponsorship deals to ensure our proposals align with relevant yet available inventory to date. • Collaborate closely with Sales to understand a clients goals, then collaborate closely with Pricing & Inventory, Ad Traffic, Data Science, and Ad Product teams to ensure our external proposal supports the individual advertiser based on historic activations & industry standards. • Collaborate and troubleshoot with the audience development team to align audience definitions & enable additional targeting opportunities. • Optimize campaigns to ensure expectations & KPIs are reached and/or exceeded across Digital, TV, Audio, Social, and Print. • Comfortable working in large data sets, pivoting out performance reports in excel, and outlining key results and opportunities in PPT to showcase a relevant story of what ran in a campaign, audience + creative takeaways, and opportunities for the next activation. • Attend supporting events to authentically network & discuss the Advertising industry while keeping Bloomberg Advertising top of mind.

University of Cincinnati

Bachelor of Business Administration (B.B.A), Finance