Anja Scheller
Senior Product Manager Salesforce @Enpal
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WORK HISTORY
Senior Product Manager Salesforce @Enpal
Berlin, DE
Driving value in Enpal’s Customer Acquisition domain by shaping Salesforce architecture, integrations and scalable solutions.
EDUCATION
Fortbildungsakademie der Wirtschaft (FAW) gGmbH, Akademie Kiel
Management Trainee, BWL
Axel Springer Learning Hub, Berlin
Agile Project Management, Design Thinking, Presentation & Communication, Conflict Management
Kiel University
Magistra Artium, Europäische Ethnologie, Öffentliches Recht, Pädagogik
ABOUT ANJA SCHELLER
Senior CRM Platform Product Manager with 8+ years of Salesforce experience, delivering scalable solutions across Sales, Service and Experience Cloud. Skilled in agile product development, stakeholder management, roadmap planning and KPI-driven decision-making. Experienced in leading cross-functional teams, driving platform governance and aligning CRM capabilities with business strategy and user needs.Strong background in Finance, enabling cost-efficient planning, budget control and familiarity with CPQ. Focused on making product decisions that drive revenue growth, improve operational efficiency and deliver measurable business impact.Worked across industries like e-commerce, media & publishing, energy and (green) technology with a diverse track record in corporate environments, SMBs and fast-paced startups/scaleups.
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