Anjani M.
Executive at Dentsu | Marketing & Business Analytics Enthusiast
- Role
- Investment Executive at dentsu
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Anjani M.
I currently work at Dentsu Amplifi, managing media investments across TV, print, and radio. I handle campaign execution, lead negotiations, and use data to drive pricing strategies and optimize performance for brands like Ferrero, Croma, Yes Bank, and Generali Central.I’m a Business Analytics graduate from Ahmedabad University, with a strong interest in digital marketing and content. I enjoy combining data and creativity to drive meaningful brand engagement.
Experience
Investment Executive
Feb 2026 — Present · Mumbai, IN
Ensured benchmarking across TV, print, and digital by maintaining a centralized pricing database. Lead negotiations and close high-value TV and print deals for Croma and Generali Central Life Insurance.Manage ongoing TV campaigns for Ferrero, ensuring GRP delivery and conducting postcampaign evaluations. Supported development of a GRP tracking dashboard to monitor delivery, pacing, and campaign performance.Deliver rate analysis and cost strategies for pitch clients to strengthen bids and improve win rates. Provide data-backed insights to optimize media investments
Education
Udgam School for Children - India
High School Diploma
Ahmedabad University
Bachelor of Business Administration - BBA, Business Analytics
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