Anjana Agarwal
- Role
- Director Client Lead Client Insights Analytics Consulting at Circana
- Location
- Seattle, WA, US
- LinkedIn followers
- 500 followers
About Anjana Agarwal
With over 20 years of proven success in delivering data-driven insights, I empower…
Experience
Director Client Lead Client Insights Analytics Consulting
Jan 2018 — Present
Formerly IRI, now Circana since March 2023 after IRI & NPD merger) THOUGHT LEADERSHIP, ANALYTICS & CUSTOMER INSIGHTS Providing thought leadership, insights and strategic consulting to a local client. Supported 67% revenue growth for a Circana client from a small to a mid size $1B+ company through unparalleled and precise analytics and consumer insights through Circana\'s Liquid Data platform and other solutions. CLIENT LEADERSHIP & REVENUE GROWTH Doubled client revenue by leading the sales process for client investment in new solutions from Circana - Assortment, Pricing, Media solutions, Complete view of consumer through omnichannel data and consumer panels, eCommerce, survey solutions, product design and innovation, and more. BUILDING DEEP CONNECTIONS Built strong relationships and trust with external and internal stakeholders and cross functional teams to ensure multi-year contract renewals and doubling of revenue from clients.
Education
The Wharton School
MBA, Strategic Management
2002 — 2004
Department of Business Administration, University of Lucknow
Master of Business Administration - MBA, Marketing
Chatrapati Sahuji Maharaj Kanpur University, Kanpur
B.S., Physics, Chemistry
Skills
- Shopper Marketing
- Competitive Intelligence
- Customer Acquisition
- Project Management
- Multichannel Marketing
- Branding
- Big Data
- Program Management
- Competitive Analysis
- Loyalty Analytics
- Business Development
- Loyalty Programs
- Social Media
- Strategy
- Business Strategy
- Trend Analysis
- Leadership
- Web Analytics
- Retail
- Marketing
- Cross-Functional Team Leadership
- Business Intelligence
- Private Brands
- Customer Strategy
- Pricing Strategy
- Thought Leadership
- Strategic Leadership
- Strategic Insights
- Kpi Dashboards
- Optimization
- Media
- Shopper Insights
- Digital Marketing
- Product Management
- Predictive Analytics
- Marketing Strategy
- Business Planning
- E-Commerce
- Analytics
- Market Research
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