Anjana S Nair

About Anjana S Nair

I’m a strong-headed woman, always enthusiastic about life and learning. I truly believe that each day offers a new lesson and that mindset keeps me grounded, curious, and growing.I approach marketing by thinking like a customer first. That perspective helps me craft strategies that aren’t just data-driven, but also human-centered.My skill set spans across digital marketing including SEO (on-page, off-page, keyword research, and audits), performance marketing through Google Ads & Meta Ads, and organic lead generation. I’ve also worked on building brand visibility through social media and influencer collaborations.I enjoy meaningful conversations, so if you ever feel like connecting or exchanging ideas, my inbox is open and yes, I read every message.

Experience

1. Digital Marketing Analyst

   Zoho

   Apr 2024 — Present · Chennai, IN

   Implement digital advertising campaigns across Baidu Ads, Google Ads, and Bing Ads for ManageEngine China, optimizing for lead quality and ROI. Conducted keyword research and implemented SEO strategies to boost organic traffic and search visibility. Executed multichannel lead generation initiatives, aligning paid, organic, and remarketing efforts. Analyzed user journeys, optimized funnels through A/B testing, and improved conversion rates. Built lead generation funnels, monitored KPIs, and provided actionable insights to stakeholders.

Education

• Digital Academy 360

  Advance Digital Marketing & Growth Hacking Program

  2023

• CMS College of Science and Commerce

  Bsc mathematics

  2018 — 2021