Anjan Dey
Head - Category I Branding I Sourcing @ JK Cement | MBA in International Business I Ex-Somany I Ex-Parryware
- Role
- Head - Category i Branding i Sourcing at JKCement
- Location
- Gurugram, HR, IN
- LinkedIn followers
- 500 followers
About Anjan Dey
Head - Category, Marketing and Sourcing in Tile Adhesives and Grouts in J.K. Cement.Leading the product launches, end to end product management, pricing strategy, marketing and building strong sourcing networks. I launched 5 product categories across industries and grew revenue by 10x in 4 years in the current assignment. Proven track record of establishing efficient domestic and global sourcing networks and introduced campaigns that improved brand awareness and customer loyalty. Key Results achieved- Grew business revenue 10 times through strategic product planning, new product launch, effective branding and marketing communications and develoing key sourcing locations- Increased brand visibility and customer engagement through creating brand film, product videos, podcast, marketing events- Built reliable sourcing networks locally and globally, cutting costs and boosting efficiency.
Experience
Head - Category i Branding i Sourcing
Sep 2021 — Present · Gurugram, IN
Leading Product Category, Outsourcing and BTL initiatives for Tile adhesives and Construction Chemicals.
Education
University of Calcutta
B.Sc
Indian Institute of Management, Indore
Leadership Accelerator Programme, Business Leadership
University of Calcutta
Bachelor of Technology (B.Tech.), Ceramic Technology
The ICFAI University, Dehradun
Master of Business Administration (MBA), International Business
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