Anjali Datwani
Travel Marketing Strategist | Social Media & Content Strategy | Building an Audience of Travelers Between NYC & the Caribbean | Open to Freelance Roles | Monday Girl Social Club Member
- Role
- Head of Content & Partnerships at Urban Journey
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Anjali Datwani
I’m a content-driven travel marketer with deep experience in SEO, partnerships, and…
Experience
Head of Content & Partnerships
Dec 2023 — Present
Pivoted company to a Caribbean travel platform by identifying a market gap through competitive research.• Developed the Ultimate Destination Guide for the Cricket World Cup, partnering with nine tourism boards and achieving an 80% profit margin.• Boosted social media engagement by 50% in six months through targeted content and collaborations.• Collaborated with local insiders, including West Indies Cricket Team Coach Daren Sammy, to produce high-ranking content.• Led innovative content marketing strategies, including long-form SEO content and short-form videos.• Directed content strategy and execution for influencer strategy for Antigua and Barbuda Restaurant Week 2025, including influencer selection, restaurant partnerships, and creative direction• Curated and managed a group of Antigua-based influencers, developed branded guidelines, and coordinated with 10 restaurants to ensure aligned content and visibility• Produced original content and coordinated creator coverage through Urban Journey, amplifying the island’s culinary scene to a global travel audience
Education
Columbia University
Digital Marketing Intensive
2024 — 2025
Northeastern University
Marketing
Northeastern University
Bachelor of Science - BS
2004 — 2009
Skills
- Marketing Strategy
- Digital Marketing
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