Anjali T.
Product & B2B Marketing | SaaS, CRM, ERP & Integration Solutions
- Role
- Marketing Manager at Greytrix
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Anjali T.
Entrepreneur | Growth Marketing Strategist Over the past few years, Anjali has immersed herself in building creative, tech-enabled, and globally connected businesses.Currently, as Marketing Manager at Greytrix, she leads marketing initiatives for their global CRM/ERP consulting services and GUMU™, their cloud integration platform that connects Salesforce, Sage, Acumatica, Microsoft, and other enterprise systems.Her work spans GTM planning, product positioning, SaaS storytelling, content strategy, demand generation, and digital growth frameworks.With a background in IT Engineering and hands-on experience across industries, she specializes in building structured, system-led marketing functions that drive real business outcomes.Her journey into marketing began through college fests and offline ad production projects—including the brand launch of OSHO Saraswati Ashram in Lonavala—where she developed a practical understanding of audience behavior and narrative building. From there, she transitioned into digital marketing, working on SEO, content, web development, and campaign planning for global B2B clients at Perfect Web Solutions.She later founded Bridgekash International, a creative and technology-led marketing consultancy focused on helping Indian and international businesses scale through digital strategy, automation, and brand clarity. Under her leadership, Bridgekash has supported brands in exports, F&B, wellness, entertainment, and manufacturing to transform from vendor-driven to brand-led businesses.Core Expertise:Branding + positioning for traditional and emerging businessesProduct Marketing across different technologiesGTM strategies for exports, HORECA, and niche manufacturersEnd-to-end marketing operations for B2B & D2C brandsFunnel-driven systems: CRM, email automation, SEO, and adsData-driven decision making: content analytics, performance KPIsKey Clients : ActiveAt – a healthy meal plan subscription brand,Get-A-Way Ice Creams – featured on Shark Tank India,Bodysculptor by Prashant Sawant – celebrity trainer to Shah Rukh Khan,Moviemax (formerly Cinemax) by the Kanakia Group,Prestige Group, and more.
Experience
Marketing Manager
Jul 2025 — Present · Mumbai, IN
Education
Thadomal Shahani Engineering College
Bachelor of Engineering - BE, Information Technology
2016 — 2021
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