Anjali Singi

Media Planning Executive @Publicis Groupe

Mumbai, IN

Accomplished Media Planner with expertise in end-to-end responsibilities for traditional marketing, specifically in print and radio- Worked closely with creative agency partners, ensuring timely delivery and validation of creative specifications- Supported the launch of new campaigns in collaboration with Activation and Ad Operations teams- Stayed actively involved during live phases, optimizing performance in-flight- Managed the booking of all print campaigns, showcasing adept coordination with media vendors for optimal placements, Initiated and processed purchase orders, ensuring smooth transaction workflows and meticulous financial tracking- Managed CAPs for assigned campaigns, ensuring effective campaign management- Proven track record in strategic planning, execution, and analysis of campaigns to ensure maximum reach and impact- Specialized in crafting comprehensive marketing strategies tailored for print and radio platforms.